A digital marketing funnel design is essential because it will help your potential clients understand and optimize their customer journey, from becoming aware of your brand and engaging with it, considering your service(s) or product(s) and ultimately resulting in a successful sale.

By visualizing the different stages of the journey, business owners can identify where clients are dropping off in the process and make changes to improve sales conversion rates. This can lead to increased sales and revenue, as well as a better overall client experience.

Additionally, funnel design allows coaches to track the effectiveness of their marketing efforts, and identify which tactics are working well and which need to be improved. Overall, funnel design is an essential tool for any coach looking to improve their online performance and drive growth..

When I first started using ClickFunnels, I learned Russell Brunson's "Hook, Story, Offer" framework. Using this strategy when it comes to writing sales copy allows you to capture the attention of the audience, build interest and desire, and ultimately persuade the audience to take the desired action on the page.

The "Hook" is often the headline or the opening sentence or phrase that is designed to grab the reader's attention and make them want to read more.

The "Story" is the narrative that follows the Hook and provides context, helping the reader connect emotionally with the product or service being offered. It could be a story about the brand, a client, a problem, and how your product or service helped to solve it.

The "Offer" is the call-to-action (CTA) at the end of the copy, that tells the reader what they should do next, and when set up correctly, it will link to the product and/or service information page, the sign-up form, or a phone number.

By using this structure, the copywriter aims to create an engaging, persuasive, and memorable message that leads the reader to take a desired action.